If you are updating your commercial property’s landscape or designing it for the first time, you know how important it is to make an impression on those that are visiting your organization. The landscape surrounding your building is one of the first impressions people have. That’s why it’s necessary to consider how you can use your landscape to reflect how you want your organization wants to be perceived.
Here are a few tips to help you use landscaping to reflect your brand.
Beautify Your Signage
If you have an entry sign or roadside sign, use landscaping that will accentuate and elevate it. This will catch the eye of passers-by, making sure your business stands out and your clients find you easily. As it’s most likely the first thing that visitors will see, make sure it’s big, visible and attractively highlighted within the landscape.
Choose Colours That are On-brand
If you have signature colours, adding a few splashes throughout your flower beds is a great way to connect the landscape to your brand. It will also help you stand out from your neighbours. Be sure to choose flowers that not only fit with your brand colours, but also your soil and light conditions so they look great all season.
Use Design to Draw Traffic
Your landscape is a great way to naturally direct traffic coming onto your property. Use it to direct visitors to your main entrance, for example, or to guest parking areas. An easy way to direct traffic with landscape elements is to plant shrubs or trees in rows that lead the eye (and the visitor) to their proper destination, whether that’s a parking lot of the front door. You can also use retaining walls or hedges to draw visitors away from areas you don’t want them to go, or for areas that are for employees only.
Work With the Existing Architecture
Make sure your overall design compliments your building. For example, if you have a wide entranceway or statement windows, use the landscaping to highlight these features. if you have a modern, sleek and minimal design, avoid intricate elements that will compete for attention. Allow your landscape to accentuate your building’s best features and avoid creating landscaping elements that will compete with them.
Consider Your Company’s Values
When designing for your commercial landscape, ask yourself how you want it to reflect the company’s values. If you want to promote your organization as environmentally friendly, select native sustainable plants and incorporate green features like rainwater reclamation or solar panels. If you are trying to reflect professionalism, ensure lawns and flower beds are professionally maintained and well-groomed.
Your commercial landscaping dollars are well spent when you choose landscape design services from Okanagan Yard Works. Give us a call today to see how we can work with your team to ensure your commercial real estate makes a statement.
